Viva La Prima – Aged Shell Pink
The Viva La Prima combines bold custom styling with familiar feel, premium hardware and a versatile dual-humbucker setup. Its lightweight, one-piece pine body is finished in Aged Shell Pink nitrocellulose lacquer with a tasteful medium relic treatment, complemented by an aged mint-green pickguard and matching headstock.
The hard maple neck features the comfortable Viva Almost Even C profile, measuring 20.8 mm at the first fret and 23.2 mm at the twelfth. A 25.5-inch scale and compound 9.5–12-inch radius provide an easy, natural playing feel—comfortable for chords near the nut and flatter for bends and lead work higher up the neck.
A pair of Suhr Thornbucker humbuckers gives the guitar an articulate, open response with plenty of vintage character. They retain clarity and note definition while offering enough warmth and output for everything from clean tones and edge-of-breakup sounds to full-bodied overdrive.
The aged nickel hardware includes a locking Faber ABRL bridge, lightweight aluminium Faber TP-’59 stop tailpiece, Göldo ClipHaus tuners and Schaller S-Locks. At only 3.12 kg, the Viva La Prima is exceptionally comfortable and resonant.
Specifications
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Model: Viva La Prima
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Date of birth: 1 July 2026
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Serial number: 189
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Body: One-piece pine
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Colour: Aged Shell Pink
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Finish: Gloss nitrocellulose lacquer
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Aging: Medium Relic
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Pickguard: Aged Mint Green
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Neck: Hard maple
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Neck profile: Viva Almost Even C
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Neck finish: Satin nitrocellulose lacquer
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Neck tint: Vintage Tint
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Headstock: Matching Aged Shell Pink
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Scale length: 25.5"
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Fingerboard radius: 9.5–12" compound radius
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Nut: Bone, 42 mm
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Neck thickness at 1st fret: 20.8 mm
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Neck thickness at 12th fret: 23.2 mm
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Truss rod: Two-way
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Frets: 21 Jescar FW55090-S
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Position markers: Gold MOP, 6.35 mm
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Side markers: Gold MOP, 2.35 mm
Electronics
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Pickup configuration: H–H
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Pickups: Suhr Thornbuckers
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Pickup covers: Aged nickel
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Controls: Volume, Volume, Tone
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Pots: 500k CTS
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Switch: Switchcraft three-way toggle
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Output jack: Switchcraft mono
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Knobs: Aluminium FliteLite
Hardware and setup
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Hardware finish: Aged nickel
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Bridge: Aged nickel Faber ABRL locking system
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Tailpiece: Aged nickel Faber TP-’59 Vintage Spec aluminium stop tailpiece
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Tuners: Göldo ClipHaus with oval white plastic buttons
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Strap locks: Schaller S-Locks
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String trees: Two Graph Tech White TUSQ
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Tuning: Standard E
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Strings: D’Addario XL 10–46
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Weight: 3.12 kg
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Included case: MONO M80 Classic
